into the vexed issue of program prioritization for these last several days and was reminded by two colleagues that this is merely the latest bandwagon on a very wide road. There are any number of examples but one will suffice: our administration’s infatuation with Michael Shattock and the so-called Warwick model. Have to say, the UNB public relations juggernaut lost a wheel when they chose the title for this talk. Wonder what alternatives they considered? “University Planning Via Coin-Toss“? “Picking a Number in the PSE Lottery“? “Pin the Tail on the Strategic Plan“?